Hi. I’m Louise and I’m an Instagram addict.

I’m pretty sure most of you are too – the combination of regular updates, gorgeous visuals and snippets of information make Instagram the social media platform of choice for many wedding pros.  And with over 600 million users now registered on Instagram (Dec 2016) it’s no surprise brides are increasingly using it to plan their weddings – from finding advice and inspiration to sharing ideas and connecting with wedding suppliers.

Instagram is the perfect place to connect with brides – but with so many wedding-related Insta accounts out there how can you make yours stand out, attract the right brides, and grow your Instagram followers?


Your imagery is the first thing new followers will see when clicking on your profile, so it’s really important that your images encourage them to click the follow button. You don’t need to be a photographer to curate a beautiful Instagram feed, just use beautiful (fully credited!!) images that have the same visual identity. That could be sticking to a similar colour palette, editing style, or aesthetic, using graphics to break up blocks of colour or similar posts, or fading through a range of colour palettes to create a visually interesting feed.


One of the biggest ways to lose followers is through inconsistent posting.  If you post on a whim, or just whenever you have something pretty to share chances are your posting schedule is pretty irregular and may go days or weeks without any new content (unless something awesome happens in your life every day!) Getting in front of your followers regularly is key, and there’s a few tips I use for ensuring you get the best engagement from followers; get a scheduling app (I rate Later.com), use your analytics (available on Instagram business accounts. If you haven’t already, switch now!) to determine your key posting times and post engaging content that is true to your brand aesthetic.


It’s not enough to simply schedule out a week or month’s worth of posts and let Instagram do all the hard work! Keep your followers interested by interacting with them – reply to their comments, and follow or comment on their feeds too.  You should also be interacting with other feeds similar to you, which will help increase your visibility to potential new followers and clients too!

Author: Louise Beukes

With a background in interior design, Louise has been the Editor of award winning wedding and lifestyle blog B.LOVED for 6 years. During this time, her styling work has been published in the very best bridal publications the world over, positioning her as a forward thinking, leading authority in the wedding industry. Bringing extensive wedding industry and design experience together, she is Head Cheerleader, Advisor, Mentor, and Kick-ass Boss Lady here at B.LOVED HIVE HQ.

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