How well do you know your dream client?
Where does she hang out? Does she prefer blush or rose? Is she a city dweller or country lass? Getting clear on exactly who you’re targeting, and starting to define your dream client is going to help your business. How? Because by marketing to too many people you’re missing out on finding your ideal clients, your message will be too vague and end up not resonating with anyone.
But by tailoring your message to a single ‘dream client’ you can start talking naturally and directly to her, and begin to build a genuine connection.