How well do you know your dream client?
Where does she hang out? Does she prefer blush or rose? Is she a city dweller or country lass? Getting clear on exactly who you’re targeting, and starting to define your dream client is going to help your business. How? Because by marketing to too many people you’re missing out on finding your ideal clients, your message will be too vague and end up not resonating with anyone.
But by tailoring your message to a single ‘dream client’ you can start talking naturally and directly to her, and begin to build a genuine connection.
Once you’re clear on who she is, you’ll discover so many things;
- like what blogs and magazines she likes to read
- whether she prefers Instagram or Facebook
- and if she loves or loathes chair covers!
So you can stop wasting time on things that don’t matter to her and start investing time in those that do.
Want more action plans to help your business thrive? Each week I share a new podcast and action plan with members of the HiveTribe, a group of talented wedding pros ready to take action with their businesses. I’d love for you to join us, it costs less than £1 per day! >> Become a Member here <<